"It is a must-read.”—W. Chan Kim, The BCG Chair Professor of INSEAD and The World’s #1 Management Thinker by Thinkers50
"Comprehensive and remarkable."—Guler Sabancı, Chair, Sabancı Holding
"Compelling and powerful.” —Hideaki Ohmura, Governor, Aichi Prefecture, Japan
"Exactly what we need to create sustainable prosperity in many nations.” – Lucy Quist, author of The Bold New Normal: Creating the Africa Where Everyone Prospers
Launch your company to the top of its industry by
driving continuous innovation throughout your organization
It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now.
Built to Innovate delivers a proven system for building relentless innovation into your company’s DNA. Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations―including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars―and demonstrates how you can leverage them in your own company.
This practical guide shows how to:
Build your execution and innovating engines
Master the innovating perspective
Launch the three processes of innovating
Engage everyone in innovating
Generate ideas from the front lines
Create a culture of innovating
Catalyze the innovating process
Keep the ideas flowing
You’ll learn how to drive innovating in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.
The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? Built to Innovate provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.
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